Case study

McGraw Hill

McGraw Hill asked BeMinded to create motion design for the 2025 National Sales Meeting. The goal was to unify the visual language around the theme “Accelerate” and make that theme feel continuous across multiple formats and screen environments.

The work

BeMinded evolved McGraw Hill’s existing static assets into an animated identity that could hold together everything from a hero wall to ambient motion screens. The system included logo shines, star fields, and an animated owl for the ALEKS platform.

The outcome

The result was a more intentional event environment where motion carried the theme consistently instead of feeling decorative or disconnected from the event narrative.